Riyadh, KSA (October 01, 2017): Bidaya Home Finance – a real estate finance company launched to expedite home ownership in the Kingdom of Saudi Arabia – today announced that it is has been authorized to offer the convenience of the SADAD Payment System (SADAD) thereby further driving the benefit of digital channels for its customers.

SADAD was established by the Saudi Arabian Monetary Agency (SAMA) to be the national Electronic Bill Presentment and Payment (EBPP) service provider for Saudi Arabia. Bidaya customers will now be able to pay their Bidaya home finance installments easily by viewing their bills on SADAD and then making instant payments online with SADAD informing Bidaya of the payment receipt.

According to Mazin Ahmed Al Ghunaim, Chief Executive Officer, Bidaya Home Finance. “The flexibility of enabling payments through SADAD is a major step forward in our consistent efforts to deliver a great customer experience by supporting them through online channels instead of physical channels thereby saving them time and enhancing the efficiency of the whole payment process. The authorization for Bidaya to be linked to the SADAD system is a significant recognition of our stature in the kingdom as a company dedicated to providing streamlined, reliable, and easy access to home finance solutions as part of our customer centric approach.”